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Thursday, May 29, 2014

Responsive Web Design in Leeds

One of the things that you need to make sure you get done right when you are getting your website designed is to ensure that it will work across a variety of platforms. Today mobile devices are a big chunk of the devices used to surf the internet. In order to make your website one that mobile users can enjoy you will have to think in terms of responsive web design. With this kind of design regardless of what device your website is viewed on, it will remain friendly to the user. We are talking about a desktop, laptop, tablet or phone and more. When you engage web design in Birmingham you should expect to get this kind of advice in regards to SEO because having a layout that is responsive does indeed increase your website’s chance of doing well with SERPs. Here are some of the reasons why responsive web design works:
  • To begin with, Google really does love it and in fact favors sites that have been optimized for mobile devices. This is especially so if the searches in questions are in regard to local services. In it is a better option, when it comes to SEO, to have one website that has been optimized for mobile users than to work with a different mobile site and another for desktop users. You will be splitting up your traffic which is not a great idea.
  • The other thing you should know as you engage web design in Leeds is that having a responsive website will reduce that high bounce rate suffered by many websites. You may have a website that is ranking well and can be found easily in the search results but once mobile users log in and can’t use it easily, they will simply get off, increasing your bounce rate. Unfortunately, Google looks at this to mean that your site is not offering content that the users find relevant which cause is to drop in rank.
  • As you work your SEO in Birmingham understand that part of the goal is to enhance the user experience. With responsive web design the site is more user friendly. Your visitors will be able to find information quickly and easily, absorb it and then pass it on or share it. With this kind of design, the website is designed with the user in mind. Your mobile visitors need to be able to see everything just as well as your desktop visitors.  

Monday, May 12, 2014

The Value of Meta Tags in Ecommerce Web Design

When it comes to SEO meta tags have been a point of discussion for a while. Some say they are important while others say that they have lost their power. In order to understand if they are still valid you need to begin by understanding what they are. Meta tags are used to give the search engine a little bit more information on the particular web page. They are usually found in a web page element known as the head. Obviously ecommerce web design needs to take meta tags quite seriously if the page is to be ranked highly by search engines. Some of the meta tags you will likely come across include the following:
  • Meta Description – this is a very useful tag as it gives search engines a description of what the page is about. Current algorithms have changed so that it may not be able to improve your page ranking but it is useful in that it allows search engines to bring you up in the result pages. What it does improve is your click-through rate since the person searching will see the keywords highlighted in bold giving it a better chance of having him or her click on it. The keywords tell the person that the page has relevant content.
  • Meta Content type – This is a tack that is used to make known the characters used in the encoding of the website. This information is added to stop browsers from carrying out guesswork on the character encoding which can cause problems with display. It however will not affect or influence your CTR or Rankings. This is a tag that is usually put in front of any element that has text in it such as the tag with the title in it.
  • Meta keywords – This is a tag that no longer has value in SEO since major search engines do not use the meta keywords to gauge the content in any web page these days.
Online Marketing in UK requires that a website be set up that takes advantage of SEO. As you can tell the above meta tags may not give you the desired results in terms of ranking but will allow you better click through which is to your advantage. Mobile app development in UK should also consider SEO for sure and all websites that are created should be configured for mobile devices as it has become quite popular to browse the net on a mobile device.